Tesco Fruit Skins

67% of Brits admit they would use sun cream more if it was cheaper.

We let people know that Tesco had absorbed the cost of their VAT on their Soleil sun care range.

We used the similarities of fruit skin textures to represent a whole range of sun-related ailments that are usually significantly reduced by wearing sun cream, including melanoma, sunburn, liver spots, premature aging, dry skin, and UV rash.