Student Book

RNID

Insight:

Feeling excluded is something we all understand, but is most felt by the Deaf community because most of the hearing population will only learn sign language if they have a friend or family member who is Deaf.

Idea:

Incentivise hearing people to learn sign language by showing them that, with real rewards, it is worth knowing.

Line:

The Rewards Are In Your Hands

Illustration of hand signs in American Sign Language in five rows, each with different signs, colored yellow, green, blue, and red.

Two tickets to Brighton Pride if you can read this.

Street scene with digital signboards promoting a reading festival, surrounded by leafless trees and people walking on the sidewalk.

Teasing the headliners of festivals people want the answers to.

A digital billboard displaying the alphabet in American Sign Language hand signs on a pink background in an urban setting.

Most people would walk straight past this poster because it’s long and in British finger spelling. But when people eventually catch on via socials, they won’t want to miss out.

‘Head to Wembley box office for free front row tickets to see Harry Styles.’

Mr Sheen

Insight:

It can be confusing to think that one product really can do it all.

Idea:

Mr Sheen multi-purpose cleaner has an existential crisis about being so effective while still being multi-purpose.

Line:

No Single Purpose.

A cartoon illustration of cleaning supplies with eyes and arms, sitting on chairs, engaging in humorous dialogue about being great at cleaning and doing many rooms, with a banner that reads 'Cleaners Anonymous' at the top.

A cartoon scene with a green couch, a can of Mr. Sheen dusting spray with a face, and a character with a fluffy, spiky blue and green body reading a book and sitting on a small green chair. The dusting spray character makes a speech bubble asking, "If I clean everything, am I cleaning nothing?" The words "No Single Purpose" are written at the bottom right corner of the image.

An animated depiction of a can labeled 'MUL ti OUSE' with eyes and hands, being held by a hand wearing a wristwatch. Yellow bubbles contain riddles: 'The kitchen, the bathroom, the bedroom. Who am I? What am I? When am I?'.

An advertisement displayed on a subway station wall features a red multi-purpose adhesive tube character with eyes and feet. The character is sitting down and has a speech bubble containing a message about finding purpose in life and the challenge of doing so with multiple options.

Cross rail OOH targeting commuters who also may be having an existential crisis on the way to their 9-5.

A person dressed in a Mr. Sheen multi-purpose cleaning spray can costume performing on an outdoor stage labeled 'Mercat Stage' with an audience watching.

Activation: Mr Sheen does an existential comedy stint at Edinburgh Fringe Festival.

Red can of Mr. Sheen Multi Surface Polish with a white and yellow label, mentioning that it cleans, shines, and protects wood, glass, metal, and plastic surfaces.

Activation: Make yourself multi-purpose.

Is your life too boring with your one job and no hobbies, that you haven’t had an existential crisis about your true purpose yet?

Scan the QR code to get Mr Sheen to help you become a multi-purpose human.

You’re not just an accountant, you can do so many other things.

Monzo - Pots Feature

Insight:

When it comes to spending and saving money, sometimes your biggest enemy is yourself.

Line:

Protect Your Money From Yourself

Colorful illustration of a person's face with teal hair, expressive eyes, and red lips. Surrounding the face are text bubbles that say, "Wants a butler to serve popcorn during film nights" and "Needs a microwave so he can actually eat." The background is yellow, and there are small star shapes at the bottom right corner.

Person standing on wet surface wearing fish-shaped slippers that resemble tropical fish.

Monzo partners with ebay to allow people to sell silly purchases they regret making. Funds from ebay go directly into a locked Monzo pot to help you save and keep your money safe from yourself.

Personalised notifications for phone - Note to future self.

Activation: Monzo Blinkers.

Avoid temptation and keep your money protected down Britain’s High Streets by picking up a pair of cardboard blinkers from Monzo.

More will be handed out on big shopping days like the sales and Black Friday.

If you can’t see the shops, you’re fine.

Tabasco

Insight:

Medieval tongue torture methods have long since gone but Tabasco is a modern way of punishing tongues.

Line:

Punishing Tongues Since 1868

Three posters on a brick wall, each featuring a tongue with different forms of punishment: the first with a tongue in a leather collar bleeding at the tip, the second with a tongue wrapped in metal chains, and the third with a tongue held in a metal device, all with blood droplets and the caption "Punishing Tongues Since 1868".

A split image with two photos and text. The left side shows a mouth with a tongue sticking out, and red sauce on the tongue. The text says, "OR JUST GET SOME TABASCO YOU NUTTER." The right side shows a mouth with a tongue covered in pink, blue, and white yarn, resembling a knitted ice cream cone, with white teeth visible and a wide open mouth. The text says, "OR CROCHET IT."

We made a ‘50 ways to punish your tongue’ book.

Two police officers in riot gear outside a brick house, with one opening the door and the other holding a mobile phone, wearing helmets and protective vests.

Film: Raid on modern day torture chamber.

The Met Police have received reports that ancient Mayan tongue torture once carried out in Tabasco (Mexico) has returned, as a social media challenge.

They raid a warehouse to find people eating various foods, some are in pain from the spice, some are enjoying themselves, while a Tabasco bottle sits at the centre of the table.

It turns out the rumours aren’t quite true.

A man with a rugged appearance and messy hair holding two metal rods, standing in a dark, fiery blacksmith workshop with tools and rocks in the background.

Activation: The London Dungeon Torture Chamber section will go through old tongue torture methods with visitors, and end with Tabasco as the modern-day torture device.

Who said tongue punishing was for the past?

Mercedes - EQ

Insight:

The Mercedes EQ has the longest range on an electric car (500 miles), which covers a substantial distance and gives people time to see new sights, play games, and master new skills they might not have previously had time for.

Line:

Where Will The Journey Take You?

A young girl looking out of a white Mercedes EQ electric car's window with a scenic landscape of hills, a wind turbine, a castle, and a city in the distance. Overlaid text compares different landscapes.

A young boy with dark hair wearing a cream-colored sweater pointing at a foggy window with streaks of water, with a view of a hillside town in the background. The image is related to a Mercedes EQ advertisement discussing electric car range.

A newspaper page with a crossword puzzle, a Sudoku puzzle, and an article about Congress and Tom Foreman. The crossword puzzle is partially completed with some words filled in, and an advertisement for a Mercedes-EQ electric car at the bottom of the page.

We’d have a challenging crossword in print that people can take their time on journeys with, because of the long range.

A smartphone is held in the center of the image, displaying black text on a white background. The surrounding background features black screens with white text, resembling a story or presentation slide, with partial text referencing Harry Potter and electric cars.

A 500 mile long social carousel.

Audible + Spotify collab with Mercedes -EQ: Audible and Spotify will release a selection of books, podcasts, whole-artist works, and playlists for the Mercedes EQ that drivers and passengers can finish within one single charge.

A Monopoly game board with various neighborhoods and properties, with some spaces featuring chance, chance, and community chest cards, and a red hotel icon, along with game prices and icons indicating different types of spaces.

Mercedes Monopoly

Follow the 410 mile journey along the A1 - Britain’s longest motorway.

Buy service stations along the way!

(We also made a physical version!)

A property rental advertisement for Grantam North, listing various rent options and costs, including with coffee shops and restaurants, along with mortgage value and additional notes on costs.

A quote card with the word 'CHANCE' at the top, and the message 'A petrol driver's fumes block your vision, miss a go.'

A sign titled 'Community Chest' indicating a game move: 'You win a competition on the radio. Collect £100.'

Blu Tack

A note on a wall reads flipped text: "Wisper words of wisdom, let it be..." with four blue push pins at the corners. Below the note, it says "Behind Every Great Idea." in small black text, and in the bottom right corner, there's a small blue pack of BluTack.

Insight:

Many groundbreaking ideas throughout history would have been stuck to a wall with Blu Tack, it’s the unsung hero behind creativity.

Line:

Behind Every Great Idea.

OOH created by sticking real pieces of paper up on windows and photographing them ourselves.

Outdoor staircase with a large signboard displaying text that asks, 'What if you could carry a library in your pocket?'

Hand holding a Kindle Paperwhite e-reader, with stairs and a large outdoor sign in the background.

Outdoor staircase leading up with a metal handrail on the left side. To the right, there is a large, empty billboard frame with blue protective padding on the corners. The ground and wall are made of gray stone tiles. The billboard displays the phrase "Behind Every Great Idea" in black cursive font and a blue advertisement for Blu Tack adhesive at the bottom.

Special build DOOH ideas for real brands.

Street scene with a large billboard that reads, "WHAT IF CARS WERE ELECTRIC?" and shows a parking lot filled with various cars, trucks, and buses, with buildings and trees in the background.

Rearview mirror with a note saying, 'What if cars were electric? Blu Tack behind every great idea,' shown in front of a cityscape with buildings and trees.

Car side mirror with an electronic sign inside that reads, 'What if cars were electric?' with a background of trees and a bright sky.

OOH that demonstrates the idea through reflections.

An underground subway station with a red train on the tracks, a few passengers waiting, and advertisements on the curved walls.

Madame Tussauds

Insight:

Stalkers and people with restraining orders can go to Madame Tussauds as much as they want to get their celebrity fix, legally.

Line:

Where Restraining Orders Don’t Apply.

N.B: And yes, we did go to Madame Tussauds to shoot this for real. Now that’s craft.

A woman and a man with red hair, standing together, with the woman slightly behind and to the side of the man. The woman has long blonde hair and is wearing a white jacket, while the man is playing a guitar, wearing a blue plaid shirt and has a tattoo on his forearm. They are standing against a red background with white text including a quote and attribution.

A promotional poster for Madame Tussauds featuring wax figures of a man and a woman smiling against a red background with white text and a quote about marriage.

A man in a tuxedo standing confidently with a woman kneeling in front of him, her hand on his leg, against a red background. Text on the image quotes Georgia, 36, Milton Keynes, about her familiarity with Leo's large limbs.

A newspaper or news website screenshot with an article about Harry Styles holding a microphone and wearing a striped shirt, and a quote from Izzy, 31, London, about Harry Styles. The text on the webpage is partially visible.

Tactical press next to weird stalker headlines.

A woman with a face tattoo that says "DRAKE" on her forehead and closed eyes.

Screenshot of a news article on the Metro website with a headline about an Essex pub worker auctioning Justin Bieber's milk glass on eBay, with images of Justin Bieber and a woman, and Madame Tussauds ads on the sides.

Film: Testimonial video candidly shot for stalkers, featuring stalkers. They talk about their strange behaviour and how Madame Tussauds allows them to freely express themselves in a legal way.